Can Better Online Visibility Disrupt Offline Retail In 2018?

Even if you love shopping online and enjoy the comfort that offers, we still sometimes walk down to our local stores to make purchases or to check the flyer printing Glasgow advertisements. In reality, both online, as well as offline shopping, comes with its own pros and cons.

One would say why to pay someone and then wait for days for the item to get delivered. On the other hand, the others would like the comfort of shopping for the best brands from home. Also, the frustration when you go to your local store just to get the answer that they do not have the item with them can be frustrating.

Can the offline shops, however, compete with the variety and the price that is offered by the online stores? In most cases, the answer is a no.

The offline retail stores still have to pay the rent for the store that they lease, pay the orders and salespeople and they have many such fixed expenses that they need to bear month on month. This means a part of the profits that they make goes towards these payments. The remaining half goes into their pocket. The fixed expenses are not any cheap and this means that the offline stores may never be able to provide you with discounts like the online stores do.

Online stores on the other hand just need to maintain a warehouse. This is cheap to maintain as compared to running a proper store say in small. The savings that the online stores make can easily be passed down to the customers in the form of discounts.

It is true today that the local stores are actually struggling to keep up with the competition of the online stores. Fewer choices and higher prices are the major reasons why they are not the preferred choice for customers anymore. Add to this is the change in the behavior of the customers. Customers want comfort and the liberty to make a purchase from home, any time of the day and from anywhere on the globe is something that they are getting hooked to and would not want to barter for a touch and feel and purchase experience anymore.